https://kalynamarketing.com/blog daily 0.75 2025-04-21 https://kalynamarketing.com/blog/the-messaging-canvas-how-to-build-b2b-saas-messaging-thats-impossible-to-ignore monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/a3fddf67-0461-493d-832a-8191599cf08b/blankfeaturecapabilitytable Blog: Content Marketing Insights - The Messaging Canvas: How to Build B2B SaaS Messaging that’s Impossible to Ignore - Make it stand out Blank table for mapping features and capabilities. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/58183e92-9614-4e2d-b7cb-cc193716b769/filledoutfeatureandcapabilitymap Blog: Content Marketing Insights - The Messaging Canvas: How to Build B2B SaaS Messaging that’s Impossible to Ignore - Make it stand out Sample of what a filled out solution map table could could look like. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/4dc0d24a-4682-4909-926f-88b24c9ea088/exampleactivitiesandpainsmap-filledout Blog: Content Marketing Insights - The Messaging Canvas: How to Build B2B SaaS Messaging that’s Impossible to Ignore - Make it stand out Sample of what a filled out activities and pains table could look like. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/cf69fe1a-0c14-4e84-8faf-417d0c3ed9f6/themessagingcanvasvalueprops.png Blog: Content Marketing Insights - The Messaging Canvas: How to Build B2B SaaS Messaging that’s Impossible to Ignore - Make it stand out A sample value propositions map of your messaging canvas. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/b40cf071-f76c-490e-b57d-da3b4ac975cf/messagingcanvasfinal Blog: Content Marketing Insights - The Messaging Canvas: How to Build B2B SaaS Messaging that’s Impossible to Ignore - Make it stand out How the messaging canvas fits together… isn’t this cool? https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/c15ff216-145f-4071-8e1d-62a756dc9ae7/icpmessagingcanvas Blog: Content Marketing Insights - The Messaging Canvas: How to Build B2B SaaS Messaging that’s Impossible to Ignore - Make it stand out A sample ICP section of your messaging canvas. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/efe3b210-19c9-4c2d-8d84-e14b0e10949e/Messaging+Canvas+-+Kalyna+Blog+Thumbnail+%281%29.jpg Blog: Content Marketing Insights - The Messaging Canvas: How to Build B2B SaaS Messaging that’s Impossible to Ignore - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/94563f19-ee8f-465a-9055-7d4411e2e80c/blankactivitiesandpainstable Blog: Content Marketing Insights - The Messaging Canvas: How to Build B2B SaaS Messaging that’s Impossible to Ignore - Make it stand out A sample blank table for recording activities and pains. https://kalynamarketing.com/blog/belkins-case-study monthly 0.5 2024-03-26 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/aec64692-d130-431f-83cc-63b6d8c892ac/belkins-case-study7.png Blog: Content Marketing Insights - Belkins Case Study: How We Produce Content that Consistently Ranks and Converts - Make it stand out From Search Engine Land - “Why we should set higher standards for content production”. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/905be48b-955e-4b1f-9c10-4d0a0d0921be/belkins-case-study8.png Blog: Content Marketing Insights - Belkins Case Study: How We Produce Content that Consistently Ranks and Converts - Make it stand out Data for Belkins Article - B2B appointment setting costs and pricing models explained. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/39de517f-c10c-45dd-9aaf-082b7d761870/Belkins+Case+Study+Thumbnail.jpg Blog: Content Marketing Insights - Belkins Case Study: How We Produce Content that Consistently Ranks and Converts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/3c14d978-d00e-4b02-8906-210e7dfb2a21/belkins-case-study14.png Blog: Content Marketing Insights - Belkins Case Study: How We Produce Content that Consistently Ranks and Converts - Make it stand out Michael’s LinkedIn shout-out to us ❤️ https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/17091ffa-76f0-4339-9775-c2ccfb835974/belkins-case-study13.png Blog: Content Marketing Insights - Belkins Case Study: How We Produce Content that Consistently Ranks and Converts - Make it stand out Data showing the ratio of clicks to deals for our Belkins pieces within a couple of months of publishing. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/a6921eae-39a8-41a8-a19c-56aeb64ddb3d/belkins-case-study4.png Blog: Content Marketing Insights - Belkins Case Study: How We Produce Content that Consistently Ranks and Converts - Make it stand out Original article can be found on Search Engine Land - “Why we should set higher standards for content production”. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/78c9d091-d07d-4bf7-a6d8-859e2dcc8487/belkins-case-study9.png Blog: Content Marketing Insights - Belkins Case Study: How We Produce Content that Consistently Ranks and Converts - Make it stand out Data for Belkins Article - A guide to SDR outsourcing: 21 exploratory questions to ask. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1be934b9-05a5-46bf-8418-5af8f358ad4f/Belkins-case-study-1 Blog: Content Marketing Insights - Belkins Case Study: How We Produce Content that Consistently Ranks and Converts - Make it stand out From “Being the BEST is a choice, not a given” by Michael Maximoff. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/c2af0a10-0507-4db4-ac57-ce3834950756/belkins-case-study10.png Blog: Content Marketing Insights - Belkins Case Study: How We Produce Content that Consistently Ranks and Converts - Make it stand out Data for Belkins Article - CIENCE for lead generation? How they’ve changed and alternatives to consider. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1c9b95a4-f5db-496a-8bb7-8f5948c48218/belkins-case-study11.png Blog: Content Marketing Insights - Belkins Case Study: How We Produce Content that Consistently Ranks and Converts - Make it stand out Data for Belkins Article - The 10 best B2B lead generation companies for 2024. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/e37dbd87-964e-475c-ae13-158098878905/belkins-case-study5.png Blog: Content Marketing Insights - Belkins Case Study: How We Produce Content that Consistently Ranks and Converts - Make it stand out From “Martal Group for lead generation? What high volume really means” on Belkins’s blog. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/72186beb-00d3-4a7e-a761-27489d578ce6/belkins-case-study3.png Blog: Content Marketing Insights - Belkins Case Study: How We Produce Content that Consistently Ranks and Converts - Make it stand out Just a typical day in the Kalyna Marketing Slack. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/c9c8e4b9-add8-45d3-81ac-d836019bcb2d/belkins-case-study6.png Blog: Content Marketing Insights - Belkins Case Study: How We Produce Content that Consistently Ranks and Converts - Make it stand out From “Martal Group for lead generation? What high volume really means” on Belkins’s blog. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/c86c7a9b-6ecd-420e-a9c3-091418ca0150/belkins-case-study2.png Blog: Content Marketing Insights - Belkins Case Study: How We Produce Content that Consistently Ranks and Converts - Make it stand out Screenshot from Google results for “SDR Outsourcing Guide” just 1 day after publication. https://kalynamarketing.com/blog/sparktoro-case-study monthly 0.5 2023-08-25 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/269025af-076a-4e89-b7f3-14e9196e95fd/SparkToro+Case+Study+Blog+Thumbnail+%283000+%C3%97+2000+px%29.jpg Blog: Content Marketing Insights - SparkToro Case Study: Increasing Product Usage and Educating Customers through Fan-Driven Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/e42d43e0-8d44-4cd4-a973-a5f228979ee1/sparktoro+fan+communications.png Blog: Content Marketing Insights - SparkToro Case Study: Increasing Product Usage and Educating Customers through Fan-Driven Content - Make it stand out Compilation of some interactions between me and SparkToro's team, as seen on my slides for B2BSMX. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/cc75e8b3-886b-4426-bb0d-ad41d08e0142/spaktoro+guides.png Blog: Content Marketing Insights - SparkToro Case Study: Increasing Product Usage and Educating Customers through Fan-Driven Content - Make it stand out Blog post thumbnails for my five SparkToro guides, as seen in my B2BSMX presentation. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/2fbec604-9bc7-436b-a97a-6c4b9cb1f5b6/Fan%2BEngagement%2BMatrix%2BLarge.png Blog: Content Marketing Insights - SparkToro Case Study: Increasing Product Usage and Educating Customers through Fan-Driven Content - Make it stand out My model of a fan engagement matrix. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/5b8cda22-52e6-44e3-a1ac-e6a82f8ea812/sparktoro+fan+advocacy.png Blog: Content Marketing Insights - SparkToro Case Study: Increasing Product Usage and Educating Customers through Fan-Driven Content - Make it stand out Compilation of some shoutouts for me and my work from SparkToro's team, as seen on my slides for B2BSMX. https://kalynamarketing.com/blog/unleash-the-power-of-linkedin-our-strategy-and-why-it-works monthly 0.5 2023-07-10 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/ac881282-4f03-4825-9f5a-1a54c99b3bb0/LinkedIn+Growth+Blog+Thumbnail+%283000+%C3%97+2000+px%29.jpg Blog: Content Marketing Insights - Unleash the Power of LinkedIn: Our Strategy and Why It Works - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://kalynamarketing.com/blog/google-sge-review monthly 0.5 2023-08-03 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/90784e54-2869-40c7-8f5c-7a9829e526f2/Google+AI+Search+-+Ads.png Blog: Content Marketing Insights - Google’s Search Generative Experience (SGE): First Impressions from a B2B Content Marketer - Make it stand out All of you working in paid search can relax. Your ads are still appearing at the very top! https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/f8f23127-4062-409c-889b-3a46d3dd1058/Google+AI+Search+-+Reverse+ETL+Screenshot.png Blog: Content Marketing Insights - Google’s Search Generative Experience (SGE): First Impressions from a B2B Content Marketer - Make it stand out The chat interface when you ask a follow up question feels a lot more like Bing AI. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/91a85c78-6c64-48f2-810d-220973e64577/Google+AI+Search+-+blog+post+intro.png Blog: Content Marketing Insights - Google’s Search Generative Experience (SGE): First Impressions from a B2B Content Marketer - Make it stand out Just when you thought that the AI will write your blog post for you, the AI decides to give you writing advice instead. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/958644b1-f550-46d9-96a0-c0f2fc7317b6/Google+AI+Search+-+Expanded+Results+SparkToro+and+KM.png Blog: Content Marketing Insights - Google’s Search Generative Experience (SGE): First Impressions from a B2B Content Marketer - Make it stand out Some extremely authoritative search results that should be highlighted as much as possible. (Cough. No bias here.) https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/9877d2d3-d1a3-4ee3-a06f-d8bad18a05d1/Google+AI+Search+-+Reverse+ETL+scroll.png Blog: Content Marketing Insights - Google’s Search Generative Experience (SGE): First Impressions from a B2B Content Marketer - Make it stand out When you scroll even within the chat interface, you get back to the normal SERP UI. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/9c30cff1-11fd-4b5c-b2c6-f0440d5099b5/Google+AI+Search+-+HubSpot+Worth+It.png Blog: Content Marketing Insights - Google’s Search Generative Experience (SGE): First Impressions from a B2B Content Marketer - Make it stand out When you search if a product like HubSpot’s software is any good, you will see summaries from external sources, not HubSpot themselves. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/12c00ffa-26fc-48a6-bc77-33011aa30bae/Google%27s+SGE+Blog+Thumbnail.png Blog: Content Marketing Insights - Google’s Search Generative Experience (SGE): First Impressions from a B2B Content Marketer - Make it stand out My “artistic” rendition of Google SGE’s initial interface with search suggestions. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/f4195897-242a-4626-b3b2-de898ae47a7c/google+ai+search+-+shoes.gif Blog: Content Marketing Insights - Google’s Search Generative Experience (SGE): First Impressions from a B2B Content Marketer - Make it stand out Once you scroll past that initial AI card, the rest of your search results will look the same as ever. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/4ecd0ddf-9953-4ec0-85fe-9b2f5baa6e7c/Google+AI+Search+-+iPhone+Reviews.png Blog: Content Marketing Insights - Google’s Search Generative Experience (SGE): First Impressions from a B2B Content Marketer - Make it stand out Google’s AI cards for consumer products like the iPhone are extremely detailed. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/3d0aef86-dcc9-4ccf-a3d1-cb30d8519cea/Google+AI+Search+-+Marketing+Software+Condensed.png Blog: Content Marketing Insights - Google’s Search Generative Experience (SGE): First Impressions from a B2B Content Marketer - Make it stand out The default (and condensed) view for the AI summary with links on the right. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/efa30934-3c9a-46d4-adf9-4c23cb78351e/AI+Google+Search+-+Content+Marketing+Trends Blog: Content Marketing Insights - Google’s Search Generative Experience (SGE): First Impressions from a B2B Content Marketer - Make it stand out Google might finally motivate more users to scroll. Or nobody will click on links ever again. Or something in between ;) https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/7fd75316-691d-4395-933d-76c1aa6bf8b0/Google+AI+Search+-+Email.png Blog: Content Marketing Insights - Google’s Search Generative Experience (SGE): First Impressions from a B2B Content Marketer - Make it stand out Damn, I guess I can’t write an email asking myself for a promotion. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/9229e18b-3124-433a-a74f-f24c374d685d/Google+AI+Search+-+Marketing+Software+Expanded.png Blog: Content Marketing Insights - Google’s Search Generative Experience (SGE): First Impressions from a B2B Content Marketer - Make it stand out The expanded view for AI results emphasizes links to relevant pages a lot more, interspersing them with the text. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/96b85c78-587a-49fd-8dfe-70eb254c2334/AI+Google+Search+-+SparkToro Blog: Content Marketing Insights - Google’s Search Generative Experience (SGE): First Impressions from a B2B Content Marketer - Make it stand out Here is what an AI-powered Google Search result looks like when searching for our friends at SparkToro. https://kalynamarketing.com/blog/writing-for-developers monthly 0.5 2023-05-24 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1684531778037-QVQZKH3QCIBUVJS8HU4J/writingfordevelopers+-image10.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer Extract Method This method involves converting code blocks into a separate method/function. This is done to improve the structure and readability of the code. It is achieved by extracting code blocks that are long, and complex into smaller and more manageable methods. To use this technique, we first need to find a code block that performs particular tasks which are a little complex. After identification, we then extract the code and place it into a new method. Also, make sure to give a meaningful name to the method. Now, where we need the code we call them. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1684531778890-QJC1M1BKYIV96HC6R39U/writingfordevelopers+-image29.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer Before refactoring code snippet https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1684531778039-9F8ZC1Z7E0M79RXLH4LK/writingfordevelopers+-image7.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer after refactoring code snippet https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/81089ef4-28d6-498b-8d09-a794a4f51c40/writingfordevelopers+-image24.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/0a7580a7-b8a5-47b8-89ea-f289e2d44cd1/writingfordevelopers+-image6.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1271278d-cd7f-4255-b5a0-4431a6a47815/writingfordevelopers+-image8.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1c201adc-2a91-49ea-85b8-2ed99f0fe5fa/writingfordevelopers+-image28.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/195c265f-146c-40c6-bd45-07067d533f75/writingfordevelopers+-image2.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/420b4bd8-43ac-44f9-9d3b-c902353166ba/writingfordevelopers+-image19.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Mariya's favorite way of getting into the developer mindset is to browse memes on r/ProgrammerHumor. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/b6724796-ff14-45a3-9dbe-eec7034d6776/writingfordevelopers+-image27.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Of course, the process is more complicated than this. But boiling it down to 3 steps might help! https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/8d00c3c1-2414-4890-a19f-bdb7b4bdab82/Writing+for+Developers+Blog+Thumbnail+%28Blog+Banner%29+%281%29.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/af9baa43-25ed-4ec8-9fac-96c2ad8ffa1b/writingfordevelopers+-image22.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Sure, technical content is scary. But you can get through it! https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/afae558c-c053-4f87-8316-bdb8b7efe04f/writingfordevelopers+-image21.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1684531922635-1EJR5PC7PUA5P2OB8JET/writingfordevelopers+-image3.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer Comment by Richard Forshaw: I have had many years development experience. As a writer and reader of code, and with a basic understanding of compilers, if faced with this example I will always chose readability over lines of code for these reasons… https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1684531922626-S1R753V6QNRIBV1H984S/writingfordevelopers+-image11.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer Comment by Jake Doran: I'd like to advocate that refactoring is an essential part of development and should be a consistent process. However, it is worth noting the risk posed by refactoring code that isn't covered by adequate tests. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/ac1be32c-48fe-40c2-9158-6267b271c951/writingfordevelopers+-image10.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/dbf7c1db-394f-4baa-bc40-3c1c93d3affe/writingfordevelopers+-image30.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Here’s another cheat sheet for remembering the rants and raves framework. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/08e16b10-2645-470a-940c-72b73a4a47b5/writingfordevelopers+-image20.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out If you forget how to read technical texts, come back to this handy graphic! https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/de1ec541-dea1-4786-94b9-a71bb7138b42/Writing+for+Developers+Table+1.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/2f4032da-fd94-4c30-990c-e1ce9d746d15/writingfordevelopers+-image13.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/d5d64b23-276d-4675-a0a0-7dc6985ecded/Writing+for+Developers+Table+3.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/942dd14a-5c09-4c25-b1f4-547fdb730550/writingfordevelopers+-image25.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/d3aff4e7-9cd5-4369-a3b6-ad5c9a2fd45a/Writing+for+Developers+Table+2.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/fb5e9116-1e40-428a-81ee-d32a96020cc2/writingfordevelopers+-image23.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/bb75f690-d431-4708-8d00-a669bed5e215/Writing+for+Developers+Table+4.png Blog: Content Marketing Insights - Spilling the Tea on Writing for Developers as a Marketer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://kalynamarketing.com/blog/sparktoro-guide-intro monthly 0.5 2023-09-13 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/43030646-fe59-4cc4-a8bc-1e5adca1dc3b/sparktoroloveletter1.png Blog: Content Marketing Insights - Guide to SparkToro Part 0: Introduction and a Love Letter - Make it stand out A screenshot of Notion’s basic interface when you first create a new page and their magical slash menu. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/037a81f4-da68-463d-9d3f-bc6d0bfc16cd/sparktoroloveletter2.png Blog: Content Marketing Insights - Guide to SparkToro Part 0: Introduction and a Love Letter - Make it stand out A screenshot of SparkToro’s audience research options. This is how you define what kinds of people you’d like to get behavioral insights on. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/f5813431-b976-464f-9d1b-0b13512acf02/sparktoro+blog+thumbnail+1.png Blog: Content Marketing Insights - Guide to SparkToro Part 0: Introduction and a Love Letter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://kalynamarketing.com/blog/sparktoro-guide-content-marketing monthly 0.5 2023-08-14 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/bb0890c5-b9e7-4a2e-aabe-dc3fa55a0cf5/sparktorocontentmarketing2.png Blog: Content Marketing Insights - Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects - Make it stand out When you make a list in SparkToro, you can return to any results that you thought were worth saving in a convenient interface https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/43aad16e-651b-403a-8289-1976201b9ea2/sparktorocontentmarketing4.png Blog: Content Marketing Insights - Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects - Make it stand out A SparkToro search interface looking for people who follow Snowflake’s social media account https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/b569623d-3618-447f-ab89-12ffc2e1c5f0/sparktorocontentmarketing7.png Blog: Content Marketing Insights - Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects - Make it stand out A sample tweet that I find interesting and would probably explore further https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/83b4a863-ba50-4588-85e1-74720fea4392/sparktorocontentmarketing14.png Blog: Content Marketing Insights - Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects - Make it stand out Yes, you can launch Google searches for specific terms just by clicking on a button inside SparkToro! https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/901f7dc3-55e6-4987-8dab-ec5eec6a4378/sparktorocontentmarketing5.png Blog: Content Marketing Insights - Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects - Make it stand out This is what the top part of your search results will look like in the “Overview” tab https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/0e3223c2-efc5-431a-a30b-4107fd66b7f7/sparktorocontentmarketing1.png Blog: Content Marketing Insights - Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects - Make it stand out A sample of subReddit results from SparkToro for people who follow Snowflake on social media https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/52f73c9d-fa7a-4538-b142-6d09b8a01184/sparktorocontentmarketing9.png Blog: Content Marketing Insights - Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects - Make it stand out At the time of writing the first draft, these were top posts that week on r/dataengineering https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/6ab600c3-1cdf-4bdf-af8d-602804abc74b/sparktorocontentmarketing12.png Blog: Content Marketing Insights - Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects - Make it stand out Some search results when looking for “data mesh” on Google https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/abf3692f-167a-4a24-948b-367b6a998a2a/sparktorocontentmarketing13.png Blog: Content Marketing Insights - Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects - Make it stand out Google Search results for the query “etl” https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/9d1f6c6d-85fb-4962-bcd7-43973ca780eb/sparktorocontentmarketing8.png Blog: Content Marketing Insights - Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects - Make it stand out A sample of SparkToro’s search results showing some social media accounts followed by people who also follow Snowflake https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/e4364ae8-886e-4c25-ab56-d1d7422d78fe/sparktoro+blog+thumbnail+2.png Blog: Content Marketing Insights - Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/b896ba3a-21cc-47ae-aa1a-cbf04fd3a364/sparktorocontentmarketing3.png Blog: Content Marketing Insights - Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects - Make it stand out Screenshot from Keywords Everywhere showing keyword ideas and long-tail variations for “etl” https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/84299555-d94c-4016-9fe4-f61bfb101874/sparktorocontentmarketing11.png Blog: Content Marketing Insights - Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects - Make it stand out A screenshot from Keywords Everywhere showing top ranking keywords for the website www.snowflake.com https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/c3ef6761-c724-459b-a50b-fcd01b3fe755/sparktorocontentmarketing6.png Blog: Content Marketing Insights - Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects - Make it stand out Isn’t it convenient when websites actually tell you what content is popular? I wish we could do that with Squarespace. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/255df7ec-08a7-4f77-8970-73e227df5dc7/sparktorocontentmarketing10.png Blog: Content Marketing Insights - Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects - Make it stand out A screenshot from our Notion template “Analyzing Competitor Content” https://kalynamarketing.com/blog/sparktoro-guide-use-cases monthly 0.5 2023-08-14 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/4e3ebe4f-b6b1-403b-8b66-50595ddb8a49/sparktorousecases25.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Yes, marketing tools can be fun! https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/2a6e0160-faeb-40cd-963e-19c78ed57bc4/sparktorousecases19.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out You can see people’s typical job functions and employer industries https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/fe0405f3-7084-4736-97e2-dc9610eff4d7/sparktorousecases3.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out If you click on “Add to List”, you’ll get a nice dropdown lists of lists. Nifty! https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/a6ca7eab-e739-4d83-a3d9-863543db791b/sparktorousecases37.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Lists allow you to save key results across social accounts, websites, YouTube, Press, Text Insights, and Reddit https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/8ed19219-0c57-47a5-8d7c-ed42b431def0/sparktorousecases10.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Some links that SparkToro provides for Stripe https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1a882150-c488-491e-9060-84cd37147084/sparktorousecases6.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Us marketers are always hoping to “drive brand awareness” and “establish authority” with our campaigns https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/35277ea4-220b-4ff2-91a2-322aa7558f1f/sparktorousecases4.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out You can filter your social media results to only show accounts with high engagement and a certain audience size https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/eaad0a58-b471-4585-9431-38aff2ea4b30/sparktorousecases32.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out A screenshot from Rand Fishkin’s blog post on marketing attribution https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/445895a8-3400-4cdc-85d6-b2c5f4ae63d1/sparktorousecases18.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Both the people who are interested in the term “payment processor” and the term “crypto” are very similar https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/170e0f2f-42d8-4853-b63e-4367433aa124/sparktorousecases22.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out If you want to ask good questions, you should research your audience https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/8cf3c893-fd9a-44f7-91ad-39f6fb86c096/sparktorousecases40.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Sorry for the blurry image, but I couldn’t zoom into the paper PDF more than this https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/b2b0f1c8-c3ef-4d82-898d-536817cd63e7/sparktorousecases17.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Often, you’ll be surprised by some of SparkToro’s text insights. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/9fde8ba9-83f4-4a17-b63a-a0314d243d88/sparktoro+blog+thumbnail+3.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/7189d33d-829d-4710-9480-4a9842685514/sparktorousecases9.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Years of experience can be a convenient shorthand for seniority and weeding out students or junior employees https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/63e06cc2-d034-44d7-938d-58fb96d827b0/sparktorousecases7.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out SparkToro’s interface is hiding quite a few pop-up messages about the product, just like this one https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/da6765e1-5215-41bd-8027-adab99bde11d/sparktorousecases2.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out A question about finding business reporters who like a particular book and live in a particular place https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/fadb117a-98ca-4059-bf8c-17b751554220/sparktorousecases38.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Which of your friends could you give a “data hoarder” armchair diagnosis? https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/fefe0765-cfac-4520-8e86-ba4ac56639e1/sparktorousecases28.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out “Marketing strategy” is such a nebulous term that every marketing community gets questions like this one. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/214eb5db-6c5a-4c4a-8afd-c110ff7686ca/sparktorousecases36.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out SparkToro is great for competitor analysis across marketing channels! https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/633a6f3d-8b07-4836-9ecb-9d2d5a3f73da/sparktorousecases39.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out People who visit the data science website Datanami.com also like Gartner podcasts https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/8bf8bd50-8b57-42c6-9082-63b9a871d77d/sparktorousecases30.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out A screenshot of what SparkToro’s social media account results look like https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/c577d7dc-7088-451e-99ad-cc4a6d1bbee0/sparktorousecases29.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/ef01f63f-bda2-4f41-94dc-bd300d093740/sparktorousecases21.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out If you filter for “Hidden Gems” you’ll get more niche but high engagement results https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/8a076c71-644e-4c3a-bbd5-d1785fde012c/sparktorousecases26.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Before you try to make content for an audience, make sure they are the people you want to target https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/2d223fa5-9751-456b-a066-68aeb57644bf/sparktorousecases20.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out You can quickly learn a lot more about a group of people by visiting the communities where they talk with each other https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/e0ac005a-3362-4d3d-aeb3-09d6ff7133ce/sparktorousecases11.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out A question about finding reporters and creators who deal with a particular topic https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/5f6a79a4-0f2f-43ce-bb7b-ac9d60072cd8/sparktorousecases1.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Before making geographically-targeted content or landing pages… make sure people live in those places https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/555106c7-59c2-425f-836f-8f11ff54b050/sparktorousecases27.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Here’s one of my typical searches when looking into cybersecurity and infosec. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/576292ac-9a75-4fac-9404-da8abaf7f4cf/sparktorousecases23.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Amanda Natividad's Trendjacking matrix from her blog post about strategically jumping on trends https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/9995a7dd-8ba5-45e7-9b75-43cb0ec0abf0/sparktorousecases35.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/3b79b80c-0119-427f-9768-dbeafc86d52e/sparktorousecases14.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out We know that the people who we are analyzing are in fact working in cybersecurity https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/8e4e38ec-29b6-4b90-9723-537f4fdc0dea/sparktorousecases34.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out That’s quite a large amount of people! Most of my SparkToro results tend to be under 50,000 people https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/34099723-664d-47cc-8763-6f6a8cefeb3c/sparktorousecases31.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Searching for an audiences that uses certain words in their profile is a good way to look for people with a specific title https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/7e7832fc-6db8-4c90-b88d-ac2358a2575a/sparktorousecases24.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out So many SEO keyword ideas are too literal for my taste https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/57ad668f-27e3-42f6-9083-3537f0edba67/sparktorousecases16.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Here are the podcast shows that are followed by people who also follow the social account of a specific person https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/8392bea4-2899-4089-b3a8-2e34b602ac14/sparktorousecases33.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out The “Lists” tab lets you manage – you guessed it – lists https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/e41d59e6-8174-402c-8ea1-f54f5e6f6953/sparktorousecases8.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out A comparison between people who follow Gartner’s “Peer Insights” account and datanami.com https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/10a62ae7-2398-4751-93a3-ba6a830ba6bf/sparktorousecases12.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Jeez, Rand, who even remembers Clubhouse anymore? (The rest of this graphic is still great though!) https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/a6b469cc-f082-4fa8-af83-2e33539ee331/sparktorousecases15.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out I adore discovering people’s insanely elaborate personal projects (Hint: right now you’re reading mine!) https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/9bba4667-46c0-46fa-a19c-64531d69e13e/sparktorousecases5.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out Rand Fishkin’s framework from his post “The Episodic Content Creator’s Guide to Using SparkToro” https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/39f21fca-7963-4795-a7a1-8f17cff9395a/sparktorousecases13.png Blog: Content Marketing Insights - Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data - Make it stand out You can see a quick overview of key information about any site or social account in SparkToro’s database https://kalynamarketing.com/blog/sparktoro-guide-first-principles monthly 0.5 2023-08-14 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/dfc69c06-52d5-4571-b8c1-21bbb53def83/SparkToro+-+Types+of+Marketing.png Blog: Content Marketing Insights - Guide to SparkToro Part 3: Why SparkToro Requires A Different Marketing Approach - Make it stand out Just as with cooking, in marketing you also have to choose how much effort & flexibility you want As you might imagine, the same framework applies to marketing. Whenever you’re choosing how to execute on your marketing tasks, you’re deciding between three types of options: Hire someone to do it for you. Use a template that provides you with ready answers. Build it yourself. Hiring someone to do it for you is straightforward: depending on your requirements and the skillset of your chosen provider, you can sit back and relax after ordering off the menu and that consultant or agency will do all the work for you. Just remember to tip. The issue with ‘lazy marketing’ is that too many of us are used to treating our work as if there are only two options: hire an expert or use somebody else’s recommendations (from templates or software). But in both cases, we aren’t doing the work ourselves. We don’t know how to create our meals from scratch and so we lose out on a world of possibilities beyond blindly copying competitors or following gurus on LinkedIn. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/5392a3cb-d1d7-4615-834d-77de1237ebdf/SparkToro+-+Types+of+Cooking.png Blog: Content Marketing Insights - Guide to SparkToro Part 3: Why SparkToro Requires A Different Marketing Approach - Make it stand out Remember - whatever requires the most effort also tends to allow for the most flexibility https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/19e26d9d-d492-45a0-85ad-76a5f7b93897/sparktoromanifesto4.png Blog: Content Marketing Insights - Guide to SparkToro Part 3: Why SparkToro Requires A Different Marketing Approach - Make it stand out What are you supposed to do now? How do you turn this information into actionable insights? https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/6e5c541a-4fb5-4c25-9bc6-5ec8fe05f429/sparktoromanifesto2.png Blog: Content Marketing Insights - Guide to SparkToro Part 3: Why SparkToro Requires A Different Marketing Approach - Make it stand out A completely unrelated image. (Rand allowed me to post this, I swear!) Source: LinkedIn https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/26f3bdff-f079-4889-bee7-d8465737d963/sparktoro+blog+thumbnail+4.png Blog: Content Marketing Insights - Guide to SparkToro Part 3: Why SparkToro Requires A Different Marketing Approach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/d6a47fa1-173d-49e4-9fa7-d82b6f39f708/SparkToro+-+cooking+metaphor.png Blog: Content Marketing Insights - Guide to SparkToro Part 3: Why SparkToro Requires A Different Marketing Approach - Make it stand out See, I told you all this cooking talk was relevant to marketing! https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/75d3bdc1-9bf7-49f6-b46b-add1083fbc49/SparkToro+-+Strategy+vs+Tactics.png Blog: Content Marketing Insights - Guide to SparkToro Part 3: Why SparkToro Requires A Different Marketing Approach - Make it stand out To learn more about the difference between strategy and tactics, read Rand Fishkin’s post https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/fb73dbd5-39f6-4f70-a6d4-ec4e23f16271/SparkToro+-+types+of+marketing+software.png Blog: Content Marketing Insights - Guide to SparkToro Part 3: Why SparkToro Requires A Different Marketing Approach - Make it stand out SparkToro is weird: it doesn’t quite fit the dichotomy of software that helps with strategy or tactics. SparkToro does both! https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/c2d0b72d-1bf1-4f9e-80ec-c846238d162d/sparktoromanifesto3.png Blog: Content Marketing Insights - Guide to SparkToro Part 3: Why SparkToro Requires A Different Marketing Approach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://kalynamarketing.com/blog/sparktoro-guide-reference monthly 0.5 2023-08-14 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/8c616aca-e01d-4703-8e5b-a35a52ab242e/sparktororeference6.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out Individual user settings within SparkToro https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/cc56b80c-0e9d-49f2-9706-d5b43effb5c6/sparktororeference18.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out If you look at the tabs under “Text Insights”, you’ll notice there are 4 different types of text results https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/456b48dd-05bd-4689-be0f-3ea399e4ae56/sparktororeference15.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out A visual of the audience research tab before you run any searches https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1933caef-72e8-47d3-8016-af26e5c7d968/sparktororeference23.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out SparkToro’s podcast results https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/cb76555b-86e4-44e3-8354-105a9ebde548/sparktororeference7.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out If you own accounts with multiple organizations, this is where you can switch between them https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/aa8b4853-15d7-4c10-88a4-a98540093217/sparktororeference19.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out Don’t you want pretty bar graphs like these in your own reports? https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/913d9d83-1ba8-44b8-be06-fda2aca1db81/sparktororeference32.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out Profile information for people who belong to either of the two comparison audiences https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/52a8a21c-20b8-4fdd-8d7b-8bdbb1b99517/sparktororeference9.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out Here you can see the social accounts and phrases in bios that both of these groups have in common https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/978d98e9-ad36-4c2c-afdc-6fd52b8376e1/sparktorosquarespace5.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/25c217ad-fa65-431a-ae7d-0fd63d8313e2/sparktororeference31.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out A sample of results that you might see when running an audience comparison search https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/a69884f3-5bf0-4345-80ff-4cae2e2e5c1c/sparktororeference12.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out I don’t have access to this particular feature, so this is the message I see https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/433ab6b1-7519-4465-94b9-44bc37ccbcd9/sparktororeference24.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out Some of SparkToro’s filter options https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/34b10ce3-935c-49c9-8714-513988cc318e/sparktororeference14.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out Interface options for SparkToro https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/f3a87035-948e-40ea-a7bf-c258f52ef52c/sparktororeference21.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out Demographic data for your audience, ready for reports & strategy planning https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/deef90a0-39eb-4c30-885d-8a5dbc18d3fa/sparktororeference20.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out Social results will give you both individual and company social media accounts https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/faa57029-f6c1-4a31-8b74-818a89a3a0e4/sparktororeference25.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out SparkToro’s YouTube results https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/21a101e7-c6c6-457e-90a3-11597aa3c97b/sparktororeference5.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out SparkToro can show you the history of all searches you ran in the previous 60 days https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/bb79fd9d-ffda-4cfa-a304-97aeb6c85763/sparktororeference26.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out SparkToro’s subReddit results https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/dfffdd06-fa91-42ac-9886-ae7ba02d7c3c/sparktororeference33.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out You can combine search queries with operators “and” or “but, does not” https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/8eb32b4c-8e94-4952-8198-8f73d1b6383f/sparktororeference13.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out A screenshot from SparkToro’s instructions about custom audiences https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/76cad1ea-8a1d-4883-9749-454bb2fc7aac/sparktororeference10.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out I often delete my lists after a project, so this was the only list on my account at the time of writing https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/267d446d-f58c-405b-88ad-e194e8e70419/sparktororeference22.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out SparkToro’s website results https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/39e356f2-cb7c-49de-84d3-af58591347a9/sparktororeference8.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out SparkToro’s support and help center https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/dab46e08-8845-4045-9d60-a1f6d98651dd/sparktororeference11.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out Results within a list look nearly the same as when running audience searches https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/0d305eca-4d3d-4e96-8cb8-3c34d00e4810/sparktororeference29.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out The search bar for SparkToro’s “Compare Audiences” feature https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/44ba630b-4ac6-4e92-b2f7-9e3d642e5c4c/sparktororeference28.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out SparkToro’s press results https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/567df0b3-c31b-47a0-8240-644572d31a38/sparktororeference27.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out SparkToro’s Reddit comment results https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/e2fbc8ea-6b70-46a2-b9e4-ee86acf99aa2/sparktororeference3.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out SparkToro’s billing settings https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/88320496-88fe-45c1-a39c-51f2ea904456/sparktororeference17.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out If you analyze a website or social account, you’ll get a shortlist of key details about it and its audience https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/8b1a644a-4adf-4881-936a-3f74d84e9285/sparktororeference2.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out Custom Search lets you define very, very, very specific audience parameters https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/3bb98fde-d1ff-4c06-a57f-1e3a9086d780/sparktororeference30.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out Sample results for an audience comparison within SparkToro https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/8f472a21-120d-41b0-8489-0eba031796d8/sparktororeference16.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out SparkToro’s dashboard is your “home base” within the product https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/bdf31a52-f2f5-4caf-9580-19eb20e5b391/sparktororeference1.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out Try playing around with a couple of these search types to figure out what works! https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/3b614882-65bb-4bc8-a88c-209f75066de8/sparktororeference4.png Blog: Content Marketing Insights - Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features - Make it stand out SparkToro’s account settings https://kalynamarketing.com/blog/what-is-quality-content monthly 0.5 2023-03-13 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/4cbeb521-5139-45a4-bcb7-64e070735e2a/effective+content.png Blog: Content Marketing Insights - What IS “Quality Content”? Dispelling Content Marketing Myths - Make it stand out “Effective” content requires providing value both for your business and your audience. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/89cb370c-c8d8-4a2e-8464-225283b088df/Destination+marketing+youtube+thumbnail+%284%29.png Blog: Content Marketing Insights - What IS “Quality Content”? Dispelling Content Marketing Myths - Make it stand out Defining “quality content” is much harder than it appears. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/d8ca787a-286e-485d-9bf0-f4e77d41a44d/pasted+image+1.png Blog: Content Marketing Insights - What IS “Quality Content”? Dispelling Content Marketing Myths - Make it stand out Some examples of goals that you might have for your marketing content. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/c2dccfc9-2993-4780-b1e5-8a9537af68d7/google+search+for+project+management+tools.png Blog: Content Marketing Insights - What IS “Quality Content”? Dispelling Content Marketing Myths - Make it stand out Every result on this Google search is the exact same type of listicle, drowning in a sea of sameness. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1678161591664-Y6ZONIW2YML4VS5RI62E/pasted%2Bimage%2B3.jpg Blog: Content Marketing Insights - What IS “Quality Content”? Dispelling Content Marketing Myths - ClickUp Blog Post - "10 Best Project Management Tools" The first example of a listicle of project management tools. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1678161371298-0M8ZRVXEQU6S5PD91MYD/pasted+image+4.png Blog: Content Marketing Insights - What IS “Quality Content”? Dispelling Content Marketing Myths - DPM Blog Post - "10 Best Online Project Management Tools Of 2023" The second example of a listicle of project management tools. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1678161372421-GVV6LPI4U4DECPZFL88M/pasted+image+5.png Blog: Content Marketing Insights - What IS “Quality Content”? Dispelling Content Marketing Myths - Kissflow Blog Post - "15 Best Project Management Tools for Every Project Managers in 2023" The third example of a listicle blog post about project management tools. https://kalynamarketing.com/blog/ai-writing-tools-are-overhyped monthly 0.5 2023-03-13 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/0675a846-0d72-4782-bf51-7675401de4e6/Untitled+2.png Blog: Content Marketing Insights - Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI - Make it stand out Graph from Content Marketing Institute’s “13th Annual Content Marketing Survey”. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1677033850770-RLB88C4R9EMRICOWY7UR/Screenshot_2023-02-21_at_6.23.04_PM.png Blog: Content Marketing Insights - Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI - Screenshot 1 from our article for a past client, Railtown.ai, on common causes of JavaScript errors. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1677033850646-4U2XTCI2RTG9Y18LZPNL/Screenshot_2023-02-21_at_6.23.39_PM.png Blog: Content Marketing Insights - Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI - Screenshot 1 from our article for a past client, Railtown.ai, on common causes of JavaScript errors. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/969b26aa-07b8-4029-9da7-9066e1c631c2/Screenshot+2023-02-27+at+12.25.56+PM.png Blog: Content Marketing Insights - Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI - Make it stand out Notion AI’s pricing page shows that it costs $10 per user on a monthly subscription. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1677033738329-KB1EXD1R41O80RC207V8/Screenshot_2023-02-21_at_6.04.36_PM.png Blog: Content Marketing Insights - Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI - Part 1 of ChatGPT’s output when asked to produce a blog post about “the most common causes of JavaScript errors”. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1677033738393-ALJ51E8CDRGEVM0FQWW4/Screenshot_2023-02-21_at_6.04.59_PM.png Blog: Content Marketing Insights - Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI - Part 2 of ChatGPT’s output when asked to produce a blog post about “the most common causes of JavaScript errors”. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/4ce619da-09f1-4062-a1d0-de632cb17676/Untitled.png Blog: Content Marketing Insights - Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI - Make it stand out Screenshot of the top section of Search Engine Land as seen on Feb 21, 2023. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/5670e512-cf0c-45c4-a00e-995facd20a6e/Untitled+3.png Blog: Content Marketing Insights - Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI - Make it stand out “Using automation—including AI—to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies.” - Via Google’s guidance on AI Content. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/5ea5e9d8-b7dc-42d2-bcec-c6f1c330a9c8/Untitled+1.png Blog: Content Marketing Insights - Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI - Make it stand out Our graphic illustrating some of the key findings from Demand Gen’s “2022 B2B Buyer Behavior Survey”. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/b0f4030f-fbde-4e60-8dd7-77c088c510e8/Screenshot_2023-02-21_at_1.07.22_PM.png Blog: Content Marketing Insights - Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI - Make it stand out “Writing a good summary means not just representing an author’s view accurately, but doing so in a way that fits what you want to say, the larger point you want to make.” - from “They Say / I Say”. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/3adc5be5-4777-4096-a080-a3b9c064f0fe/Screenshot+2023-02-27+at+12.29.13+PM.png Blog: Content Marketing Insights - Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI - Make it stand out Notion’s current pricing. (These plans are for the entire software, with all of their features except AI). https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/bfd1f2d3-a9ce-42d3-b967-a41ad054a333/Reddit+Comments+Notion+AI Blog: Content Marketing Insights - Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI - Make it stand out A snippet of Reddit comments under the thread discussing Notion AI not being an optional feature. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/1d09a7c9-c0ac-4627-8b66-58c575ba32fd/Untitled+4.png Blog: Content Marketing Insights - Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI - Make it stand out Survey results from our “AI vs. High School Student” quiz. https://kalynamarketing.com/blog/how-to-pitch-ideas monthly 0.5 2023-03-13 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/ebe6eaf3-9b79-4638-919a-97ef8ef2d1b6/Screenshot+2023-01-30+at+12.39.27+AM.png Blog: Content Marketing Insights - How to Pitch Your Ideas and Win Over Decision Makers - Make it stand out Screenshot from a Dec 7, 2022 Twitter exchange between me (@kcollins213) and FLXTed (@FlxTed). https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/7da3d8d2-8c2a-4809-b5b2-6a916b113dea/Screenshot+2023-01-30+at+12.32.02+AM+%281%29.png Blog: Content Marketing Insights - How to Pitch Your Ideas and Win Over Decision Makers - Make it stand out Screenshot of a Dec 11, 2022 tweet from Brian Nichols (@BNicholsLiberty). https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/410cbdc0-8d97-4410-bf7d-da20d12d1017/bar+graph+1.png Blog: Content Marketing Insights - How to Pitch Your Ideas and Win Over Decision Makers - Make it stand out Testing “how” vs. “why” frames with novice investors from “Start with "Why," but only if you have to: The strategic framing of novel ideas across different audiences” (2022). https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/7d70a8f7-16d8-4e42-af9e-939457a5a4b3/Purple+Peach+Minimalist+Marketing+Tips+Venn+Diagram.png Blog: Content Marketing Insights - How to Pitch Your Ideas and Win Over Decision Makers - Make it stand out A successful pitch requires more than just describing your awesome idea: explain how your idea will bring value to your organization and support its business goals. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/f6689846-a255-4fe5-ad55-70de63ada38f/bar+graph+2.png Blog: Content Marketing Insights - How to Pitch Your Ideas and Win Over Decision Makers - Make it stand out Testing “how” vs. “why” frames with expert investors from “Start with "Why," but only if you have to: The strategic framing of novel ideas across different audiences” (2022). https://kalynamarketing.com/blog/destination-marketing monthly 0.5 2023-03-13 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/977aa36d-515b-402f-a548-81e8ba6f6d01/Destination+Marketing+Graphic+small.png Blog: Content Marketing Insights - Rethink Your Strategy: Interruption vs. Destination Marketing - Make it stand out Visual representation of interruption vs. destination marketing. https://kalynamarketing.com/blog/please-dont-clearscope-me-i-want-to-write-something-new monthly 0.5 2023-03-13 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/3d793715-eebb-4572-8aa2-71634751d40e/Screenshot+2022-11-25+at+12.46.04+AM.png Blog: Content Marketing Insights - Please Don’t Clearscope Me – I Want to Write Something New - Make it stand out Some questions that Google uses to determine search rankings after their Helpful Content Update. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/c3270639-a8d9-40f7-9c57-f040fec1421e/What+would+your+evil+content+spinner+alter-ego+be+called%3F Blog: Content Marketing Insights - Please Don’t Clearscope Me – I Want to Write Something New - Make it stand out What would your evil content spinner alter-ego be called? https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/8bdaa576-9910-4ffc-9da4-1f200d42ba3e/missing+puzzle+piece+-+paul+blogArtboard+1%402x.png Blog: Content Marketing Insights - Please Don’t Clearscope Me – I Want to Write Something New - Make it stand out Don’t set your writers up for failure by not giving them all the tools they need. https://kalynamarketing.com/blog/how-to-write-up-interviews monthly 0.5 2023-03-13 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/2dbc0232-636c-4d11-9242-63d9b9018f0f/kate+5.png Blog: Content Marketing Insights - How to Write Up an Interview: Best Practices for Crafting a Great Story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/ef461839-2010-4021-aab2-c6d35923b1eb/kate+1.png Blog: Content Marketing Insights - How to Write Up an Interview: Best Practices for Crafting a Great Story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/cb648587-7a5f-4711-b23e-4c32078aff70/kate+2.png Blog: Content Marketing Insights - How to Write Up an Interview: Best Practices for Crafting a Great Story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/07ca53c0-106f-44d1-b828-19b4b74aa9e0/kate+4.png Blog: Content Marketing Insights - How to Write Up an Interview: Best Practices for Crafting a Great Story - Make it stand out Transcribed interview notes for a story about child refugees. I highlighted important information in yellow, then read it again and highlighted the most critical information in blue. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/c133f4ed-b95d-45a1-9741-ebca8e1eb383/kate+3.png Blog: Content Marketing Insights - How to Write Up an Interview: Best Practices for Crafting a Great Story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://kalynamarketing.com/blog/conducting-interviews monthly 0.5 2022-12-15 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/f29e195a-b494-46e6-918a-c60808ac2850/lemon.io+-+brand+style+senses+graphic.png Blog: Content Marketing Insights - How to Get Answers: Steal This Journalist’s Strategy for Better Interviews - Make it stand out Graphic with questions & suggestions for incorporating details into your branding. Shared by Lisa Dziuba for Lemon.io. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/0248ad15-2fb5-4931-9ebd-54c78d6249e1/interview+pathway+to+success.png Blog: Content Marketing Insights - How to Get Answers: Steal This Journalist’s Strategy for Better Interviews - Make it stand out To get a proper ROI on your content marketing, you need to invest into all the pieces of a good interview. https://kalynamarketing.com/blog/how-to-prepare-for-interviews monthly 0.5 2022-12-02 https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/fc64c0e7-03b2-4bef-bad2-d2039b762288/Preparing++for+interviews+blog+graphic+2.png Blog: Content Marketing Insights - How I Prepare for Interviews After 20+ Years In Journalism - Make it stand out The initial questions I wrote down for my recent interview about Zero Waste Ithaca. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/9b35f007-c34b-4a00-8108-e4f9c9254d32/Preparing++for+interviews+blog+graphic+1.png Blog: Content Marketing Insights - How I Prepare for Interviews After 20+ Years In Journalism - Make it stand out A community organization sent me these facts in advance of the interview. I used these to learn more about the organization and their work. Highlighted phrases indicate topics I would ask them about during the interview. https://images.squarespace-cdn.com/content/v1/61ba862c8fb76f519588d0c2/092c9969-b0ba-4ce7-aa7a-5bda2d4f3317/preparing+for+interviews+3.png Blog: Content Marketing Insights - How I Prepare for Interviews After 20+ Years In Journalism - Make it stand out Which stories are compelling vs. boring? 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