Your Menu - Three-Course Dinner

Bowl of pasta illustration

You appreciate a fine marketing investment, and expect superior quality with enough scale to make a splash. We will combine our rich cross-functional expertise with the delicate precision of specialized audience research to serve you a symphony of organic multi-channel campaigns.

Service Details

Price: $$$

Project Duration: 3-4 months

Payment Options: upfront or 50/50 split.

Step 2. Select Your Meals

Select your favorite option within each course.

Pricing available upon request.

Appetizer
(Audit)

Warm up with a targeted audit to assess your marketing performance.

    • We will assess the content that your company created in the last 1-2 years

    • Identify:

      • What was successful

      • What needed adjustment

      • What wasn’t working

      • What was planned for the future

    • Then we will produce a short report with:

      • Opportunities (short-term, medium-term, long-term)

      • Areas for improvement

      • Content priorities

      • Keys to past success

      • Benchmarks for KPIs (based on past performance).

    • How well do you show up on social media?

    • We will analyze your presence and content across any social platforms that your business is present on, such as:

      • LinkedIn

      • Threads

      • X (formerly Twitter)

      • Mastodon / Fediverse

      • Instagram

      • YouTube,

      • Etc.

    • Evaluate your quantitative performance, qualitative feedback (comments and shares), follower demographics, and trend over time

    • Locate any gaps between your content and audience preferences on chosen platforms

    • Identify opportunities and priorities for future social media marketing efforts.

    • Interview 8-10 of your existing customers (within your ideal ICP)

    • Ask about their:

      • content consumption habits

      • buyer journey

    • Each interview would take about 1 hr, and will yield everything we need to know to tackle your marketing problem going forward.

    • Identify media trends & topics relevant to your industry, product, or services from the past 2-3 months

    • Locate key publications, thought leaders, journalists, and organizations driving the conversation for your ideal buyers & audience members

    • Analyze popular formats, concerns, and questions across trending niche media & topics

    • Determine main areas of opportunity and where your brand should enter the conversation.

Main Course
(Campaign Execution)

Execute on your strategy with a targeted campaign designed for maximum impact.

    • Craft 3 long-form content pieces of 3,000 - 5,000 words

    • 2x 60-min interview calls with internal subject matter experts

    • Supplement with quantitative data & original insights from sources like:

      • Your product or internal data

      • Recent academic publications

      • Recent industry reports

      • Community & social media posts in your niche / industry

    • Results & performance tracking (Google Analytics 4, Google Search Console, Microsoft Clarity, etc.)

    • Full content production process - content briefs, interview notes, outlines, drafts, editing

    • Up to 3 rounds of revisions (1 substantive and 1 proofreading revision)

    • Includes basic graphics creation or recommendations for designers.

    • Craft up to 30 social posts (depending on length) to publish across LinkedIn, Threads, and Mastodon

    • 5x 30-min interview calls with internal subject matter experts

    • Expand on your mission, values, vision, core competencies, or main content pillars

    • Produced using the zero-click framework (from Amanda Natividad)

    • Up to 2 rounds of revisions (1 substantive and 1 proofreading revision)

    • Includes basic graphics creation or recommendations for designers.

    • Craft an original research report (7,000 - 10,000 words) for your brand on a specific topic relevant to your audience’s interests, media trends, and your business objectives

    • Establish an overarching content strategy for the creation and distribution of your report that aligns with the rest of your ongoing marketing campaigns

    • Conduct interviews, run surveys, gather and analyze data, scout the internet, or perform other research activities necessary to gather original insights

    • Oversee and execute the production of a full research report in coordination with your internal stakeholders, relevant partners, and any additional external vendors or stakeholders

    • Publish the report as an interactive webpage / blog post + a downloadable PDF

    • Craft 5-7 social media posts to promote the report and templates for posts from your team and any external contributors.

    • 3 concurrent single-channel PR campaigns

    • Distribute your content and get your experts quoted in press or other digital channels with a short earned media campaign

    • We can handle planning, strategy, outreach, and relationship management

    • Each campaign will be limited to:

      • 1 marketing channel (examples include traditional media, podcasts, events, newsletters, industry influencers, etc.)

      • 2 month campaign length

      • 1 main topic / objective.

    • Leverage existing brand partnerships or help us create new relationships for content co-marketing between your company and other organizations

    • Identify external organizations with highest industry and audience overlap as well as most potential value for your brand

    • Design co-marketing campaigns with content that’s created in collaboration between your brand and relevant external partners

    • Partnerships could include any of the following:

      • Coordinated guest posts

      • Social media takeovers

      • Co-hosted online or live events

      • Mutual video, report, or other content creation

      • Collaborative content promotion.

    • 1 content piece a month (4x) of 3,000 - 5,000 words

      • Full content production process - content briefs, interview notes, outlines, drafts, editing

      • Up to 3 rounds of revisions (2 substantive rounds of revisions and 1 proofreading revision)

    • SEO research + implementation

    • 2x 60-min interview calls with internal subject matter experts

    • Results & performance tracking (Google Analytics 4, Google Search Console, Microsoft Clarity, etc.)

    • Recommendations for future content topics or other marketing initiatives.

Dessert
(Multi-Channel Distribution)

Leverage cross-functional marketing to support your main campaign through additional channels.

    • Collaborate with your sales team to understand:

      • What questions prospects ask most often

      • Common areas of confusion

      • Opportunities to further educate prospects

      • Areas of hesitation and concern

      • Typical sales cycle

      • Lead qualification process

    • Then, we will repurpose existing content so that your sales team can leverage it to educate, nurture, and engage prospects at highest-impact touchpoints within their purchase journey

    • Sales enablement content can include any of the following:

      • 1-pagers

      • Landing pages

      • Social media assets / posts

      • Sales decks

      • Blog posts

      • Short videos

      • Email campaigns.

    • Craft social media campaigns using the “zero-click content” framework developed by Amanda Natividad

    • Align with social media algorithms, industry trends, and audience preferences to gain traction and increase engagement

    • Repurpose your existing long-form content into native social media posts and build your brand’s presence

    • Coordinate between official company accounts and individual accounts of selected company spokespeople / thought leaders

    • Train your internal spokespeople on best practices for posting on social media.

    • Identify opportunities in industry and niche communities (such as Reddit, Slack groups, Discord forums, etc.)

    • Liaise with community managers and leaders to locate co-marketing opportunities

    • Assess community culture, popular topics, and areas of opportunity for your brand

    • Promote your company, thought leaders, or brand according to community guidelines and policies.

    • We find ways to get your content in front of relevant people, as effectively as possible. This may include reaching out to:

      • our network of thought leaders and communities

      • influencers & thought leaders in your niche

      • adjacent companies who aren’t direct competitors

      • niche podcasts, YouTube channels, or publications

      • journalists, hosts, or editors.

    • At the end, we will:

      • Design a pitching strategy,

      • Communicate with relevant external contacts

      • Handle the outreach & liaise with your internal stakeholders.

    • We will liaise with your internal PR team and any external PR agencies / contractors to plan and execute public communications around new changes in your company or trends within your industry

    • Promote the work done in our main campaign to position your company as an effective, forward-thinking, and innovative industry leader.

Step 3. Determine your project KPIs

Leading Indicators

Metrics that show quick results and can predict future performance.

Examples include:

  • # of created content pieces

  • Internal stakeholder buy-in and qualitative feedback

  • Website:

    • Traffic (per published piece and monthly)

    • Views per user

    • Avg. engagement time

    • Traffic sources

  • Clicks to sales pages

Lagging Indicators

Metrics that show long-term impact and connect marketing to business and revenue outcomes.

Examples include:

  • Annual revenue

  • Referral and social traffic

  • Qualitative reader feedback

  • Social media engagement

  • SERP rankings

    • Average positions

    • Search impressions

    • Search clicks

  • Product trial sign-ups

  • Sales calls booked

  • # of lead magnet downloads.

Step 4. Book a Call

Armed with your preferred menu, meal options, and KPIs - you’re ready to talk to our team!
We’ll be waiting for you.

Book Your Call