Our Previous Work
Case Studies
Content Examples
Recent content that we’ve produced for our clients.
Description:
In this blog post, Jeffrey Lupo turns an interview with Belkins’s VP of Sales into a provocative list of 21 questions for evaluating SDR vendors.
Results:
Ranked 3rd on SERP for "sdr outsourcing guide" and "sdr outsourcing questions" within 2 days of publication.
Description:
In this piece, Alyson Hunter spoke with Mole Street’s team of experts about HubSpot migrations and the unique fears or risks that come up for enterprises making that move.
She combines a masterful retelling of all the important facts involved in the process with a strong, personal voice to showcase Mole Street as not only knowledgeable, but also likable and pleasant to work with.
Strategy Work
A behind-the-scenes look into some of our strategic thinking and marketing research.
Description:
In this video, Mariya Delano walks through her first month building up a marketing program for Optemization, an elite operations agency for high-growth startup teams
To start her CMO work, Mariya spent a lot of time doing research, testing guesses, and figuring out what a truly sustainable marketing foundation could look like for a B2B agency that works in Notion and solves ops problems.
Results:
Crafted a strategy that allowed Optemization’s 4-person marketing and sales teams design and execute on their own campaigns
Increased Optemization’s LinkedIn following by 26%
Set up frameworks for a full website and messaging rebrand.
Marketing Templates (Notion)
Audience Persona Template
Design better marketing personas with audience research data, based on Amanda Natividad's blog post from SparkToro. This template walks you through recording key info and crafting a more actionable summary of people who you’re trying to reach with your content marketing campaigns.
So What?
Content PoV Planning
This template will help you:
1. Audit content by digging deeper than word counts, pillars, or funnel stages.
2. Ask better questions to systematically develop a unique and compelling point of view.
3. Plan and research content campaigns by embracing approaches that your competitors are too afraid to try.
Competitor Content Analysis
Analyze popular articles and well-ranking competitor content to improve your own content marketing campaigns.
If you’re building a content strategy, you need a method for analyzing popular competitor content and applying those insights to elevate your marketing efforts.
Discover opportunities to show your brand’s expertise by finding gaps within existing content.
Brainstorm how can you add to industry conversations in ways your competitors can’t.
Content Drafts Database (for Teams)
If you are on a team that creates content on a regular basis, this template is for you:
- Pre-filled in labels for content types, audiences, and formats.
- Page templates with custom icons and prompts for outlines, first drafts, and final drafts.
- Multiple database views including table, list, kanban, and calendar.
- Automations to automatically archive pages, shift overdue publication dates, and create related sub-pages for outlines and drafts per content piece.
- Custom sorting and filter options in all views.
Not Ready to Reach Out?
We get that not everyone is looking to hire an agency at this very moment.
If the time’s not right, but you like what you see, sign up for our founder’s newsletter, ADMD:
Here’s the story of how Kalyna Marketing (Kalyna) met Belkins, and the writing process we now use for all the content we produce for them.