Our Blog: Content Marketing Insights & Guides
Discover our approach to marketing strategy and execution by learning from our team members and featured guest writers across different corners of the marketing world.
Latest Posts
Google’s Search Generative Experience (SGE): First Impressions from a B2B Content Marketer
Upon initial release, Google’s new Search Generative Experience (SGE), is a refreshing application of generative AI to search. Together with upcoming changes to the Helpful Content Update (HCU), SGE stands to shake up SEO and digital marketing more than anybody expected.
Guide to SparkToro Part 0: Introduction and a Love Letter
A series of guides on what SparkToro is, how we use it, and why we think it’s different to many other marketing tools that you may be more familiar with.
Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects
As a content marketer, I use SparkToro for most of my client work. This post will show you how I use SparkToro when working with clients on content marketing projects, including some of my personal preferences.
Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data
You may have heard of this “SparkToro” tool from somebody, or you’ve already tried and quickly abandoned the software because you couldn’t figure out how it fits in your own work. Let’s go over a variety of use cases to show you, how SparkToro can benefit you in your work.
Guide to SparkToro Part 3: Why SparkToro Requires A Different Marketing Approach
SparkToro is one of the only marketing tools that can help you figure out both strategy and tactics. So to get value from SparkToro’s audience research data, think about marketing like a cook: each data point is like a different ingredient within your kitchen and you are the chef cooking a delicious meal.
Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features
This is half-documentation, half-guide on all of SparkToro’s features and options. I’ve added screenshots of all the main interface options and explanations of what everything does. You’ll also find some of my personal notes & remarks based on common pitfalls I’ve noticed during my demos.
Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI
AI writing tools like ChatGPT and Bing AI cannot handle most content marketing tasks because the technology these tools are built on fails to create new ideas, understand meaning, or distinguish fact from fiction.