B2B Go-To-Market,
powered by content and PR.

Earn trust and increase stakeholder confidence with bespoke services.

An illustration of a "kalyna", a Ukrainian shrub with bright red berries

Work With Us

Our Clients

Why it works

Great content works like individual networking at scale. Your team members still sound like they do in person, but now they can reach more potential leads at once, no meetings required.

Every part of your meal builds on the foundation of previous success

To ensure long-term sustainability of your marketing campaigns, we will use our PSTT framework, building each step on top of what came before:

Purpose - why you’re investing into marketing
Strategy - your contextual marketing plan
Tactics - how you will implement your strategy in action
Testing - how well do your strategy and tactics perform.

Our Partners

See our partners

What we do

Audience research

We don't just look at demographics or your competitors - we will craft detailed psychological profiles for every audience persona you'd like to attract with your content.

Marketing content that sounds like YOU and YOUR brand

You're amazing and so is your company. Everything we do for you will highlight your unique story, point of view on the market, and help you leverage your and your brand's strengths.

Cross-Channel Impact

We don't see any marketing activities in silos. Everything we do for you will tie together with all our other work for your brand as well as any other initiatives that your company is involved in.

We will align with the rest of your business (incl. product, sales, customer support, and marketing departments), and make sure our campaigns complement all of your other marketing efforts to drive maximum impact.

We combine analytical and creative approaches to B2B marketing

Great content marketing is truly cross-functional and omni-channel. We don't silo our work off into analytical or creative. Instead, we combine the two sides of marketing together into data-informed storytelling.

About Us

Our Work Gets Results

>$500,000 of net new revenue from content
<1 week to rank on search with featured snippets
89 new inbound leads through blog pages
+80% in annual organic traffic
+162% in time per organic session
>1,000 unique organic readers per post within 30 days

Why Clients and Marketers Love Us

"I've invested over $500K in content from 2018 to 2022 with minimal returns, but partnering with a content specialist like Kalyna Marketing changed the game. We began seeing significantly improved results, all at a fraction of the previous cost."

- Michael Maximoff. Co-Founder & Managing Partner, Belkins
“Mariya and her team are audience research pros. They understand how to dig into an online niche, extract valuable insights, and apply them to earn significant performance boosts. If you want better marketing results, those are the keys!”

– Rand Fishkin. CEO, SparkToro
"Kalyna Marketing provided us with recommendations to triage immediate content opportunities and develop a larger, thoughtful company thesis within our space. We liked their team’s willingness to take feedback and remind us that we are the experts in data analytics. They helped us build a voice and personality in a field that can often be filled with boring and dry technical briefs."

– Christopher Coad. Senior Vice President of Sales, Marketing and Customer Success, Coginiti
“Mariya's passion for research is infectious, and it shows in her work. She takes the time to truly understand the subject matter, which is why her content hits the mark with intended users and company business outcomes. This is no easy feat, but she makes it look effortless."

– Tiffany DaSilva. Growth Marketing Consultant & Founder, Flowjo
“Kalyna Marketing gathered detailed industry insights, asked the right questions and produced a phenomenal press release.”

– Mo Aziz. CEO, Pluto Card
“Awesome B2B content agency.”

– Sarah Stockdale. CEO, Growclass
“Kalyna Marketing always take the extra step to make sure their content is meeting the standards of our clients, whether that includes separate calls, research, or more."

– David Riggs. Founder and Operator, Pneuma Media

Are You Our Perfect Match?

We might work well together if your company is:

Receiving great product feedback
Undergoing a transition
Maximizing limited resources
Aiming for sustainable growth.

See Our Services

Here’s how we set you up for success

Research - We research your audience, interview internal and external experts, and audit everything you and your competitors are doing and aren’t doing.
Produce - We help you create the most interesting and useful content your audience will want to read and send around.
Distribute - We find ways to get your content in front of relevant people, as effectively as possible.