Our Blog: Content Marketing Insights & Guides
Discover our approach to marketing strategy and execution by learning from our team members and featured guest writers across different corners of the marketing world.
Latest Posts
Belkins Case Study: How We Produce Content that Consistently Ranks and Converts
Here’s the story of how Kalyna Marketing (Kalyna) met Belkins, and the writing process we now use for all the content we produce for them.
SparkToro Case Study: Increasing Product Usage and Educating Customers through Fan-Driven Content
SparkToro saw a significant lift in product awareness, usage, and qualified traffic thanks to content created by a fan who was not affiliated with the company.
Unleash the Power of LinkedIn: Our Strategy and Why It Works
Engagement on LinkedIn means people feel like your posts are speaking to them. It means the conversation has started. And when LinkedIn's algorithm takes notice of that engagement, it amplifies your message.
Google’s Search Generative Experience (SGE): First Impressions from a B2B Content Marketer
Upon initial release, Google’s new Search Generative Experience (SGE), is a refreshing application of generative AI to search. Together with upcoming changes to the Helpful Content Update (HCU), SGE stands to shake up SEO and digital marketing more than anybody expected.
Spilling the Tea on Writing for Developers as a Marketer
Want to learn how to write for developers, even if you’ve never written a line of code? We’ve got you. Follow our tips to write technical texts in no time.
Guide to SparkToro Part 0: Introduction and a Love Letter
A series of guides on what SparkToro is, how we use it, and why we think it’s different to many other marketing tools that you may be more familiar with.
Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects
As a content marketer, I use SparkToro for most of my client work. This post will show you how I use SparkToro when working with clients on content marketing projects, including some of my personal preferences.
Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data
You may have heard of this “SparkToro” tool from somebody, or you’ve already tried and quickly abandoned the software because you couldn’t figure out how it fits in your own work. Let’s go over a variety of use cases to show you, how SparkToro can benefit you in your work.
Guide to SparkToro Part 3: Why SparkToro Requires A Different Marketing Approach
SparkToro is one of the only marketing tools that can help you figure out both strategy and tactics. So to get value from SparkToro’s audience research data, think about marketing like a cook: each data point is like a different ingredient within your kitchen and you are the chef cooking a delicious meal.
Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features
This is half-documentation, half-guide on all of SparkToro’s features and options. I’ve added screenshots of all the main interface options and explanations of what everything does. You’ll also find some of my personal notes & remarks based on common pitfalls I’ve noticed during my demos.
What IS “Quality Content”? Dispelling Content Marketing Myths
Marketers are only hyped about generative AI tools like ChatGPT because most of us haven’t been trained to understand what “quality” actually means in regards to content.
Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI
AI writing tools like ChatGPT and Bing AI cannot handle most content marketing tasks because the technology these tools are built on fails to create new ideas, understand meaning, or distinguish fact from fiction.
How to Pitch Your Ideas and Win Over Decision Makers
Maybe it’s not your ideas that are being rejected. Perhaps it’s your pitch. To win over decision makers — and increase your professional value — you have to learn how to effectively pitch your ideas.
Rethink Your Strategy: Interruption vs. Destination Marketing
What if there's another way?
You aren't trying to disrupt or trick your prospective customers. Instead: you encourage them to find you.
Please Don’t Clearscope Me – I Want to Write Something New
It’s not the writer’s fault your content sucks.
When you give your writer a brief, a Clearscope report, and a deadline and then leave them to fend for themselves… you’re setting them up for failure.
How to Write Up an Interview: Best Practices for Crafting a Great Story
It’s likely that you or your team have also struggled with writing: most professionals weren’t taught how to write in the context of their career, so communicating facts and ideas in writing can be a daunting task.
How to Get Answers: Steal This Journalist’s Strategy for Better Interviews
Here’s the bad news: most marketers don’t know how to interview. A bad interview is a waste of everyone’s time. Do you really want your source wondering: “Why did I agree to this in the first place?”.
How I Prepare for Interviews After 20+ Years In Journalism
How do you persuade sources to reveal themselves? Great writers know how to interview. And they know that an effective interview begins long before the conversation even starts.