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Discover our approach to marketing strategy and execution by learning from our team members and featured guest writers across different corners of the marketing world.
Latest Posts
How to Get Answers: Steal This Journalist’s Strategy for Better Interviews
Here’s the bad news: most marketers don’t know how to interview. A bad interview is a waste of everyone’s time. Do you really want your source wondering: “Why did I agree to this in the first place?”.
How I Prepare for Interviews After 20+ Years In Journalism
How do you persuade sources to reveal themselves? Great writers know how to interview. And they know that an effective interview begins long before the conversation even starts.