Your Menu - Lunch

Craft 2 long-form content pieces of 3,000 - 5,000 words

60-min interview call with internal subject matter experts

Supplement with quantitative data & original insights from sources like:

• Your product or internal data

• Recent academic publications

• Recent industry reports

• Community & social media posts in your niche / industry

Results & performance tracking (Google Analytics 4, Google Search Console, Microsoft Clarity, etc.)

Full content production process - content briefs, interview notes, outlines, drafts, editing

Up to 2 rounds of revisions (1 substantive and 1 proofreading revision)

Includes basic graphics creation or recommendations for designers.

Craft up to 8 social posts (depending on length) to publish across LinkedIn, Threads, and Mastodon

30-min interview call with internal subject matter experts

Expand on your mission, values, vision, core competencies, or main content pillars

Produced using the zero-click framework (from Amanda Natividad)

Up to 2 rounds of revisions (1 substantive and 1 proofreading revision)

Includes basic graphics creation or recommendations for designers.

Craft an original research report (5,000 - 10,000 words) for your brand on a specific topic relevant to your audience’s interests, media trends, and your business objectives

Establish an overarching content strategy for the creation and distribution of your report that aligns with the rest of your ongoing marketing campaigns

Conduct interviews, run surveys, gather and analyze data, scout the internet, or perform other research activities necessary to gather original insights

Oversee and execute the production of a full research report in coordination with your internal stakeholders, relevant partners, and any additional external vendors or stakeholders

Publish the report as an interactive webpage / blog post + a downloadable PDF

Craft 3-5 social media posts to promote the report and templates for posts from your team and any external contributors.

2 concurrent single-channel PR campaigns

Distribute your content and get your experts quoted in press or other digital channels with a short earned media campaign

We can handle planning, strategy, outreach, and relationship management

Each campaign will be limited to:

• 1 marketing channel (examples include traditional media, podcasts, events, newsletters, industry influencers, etc.)

• 2 month campaign length

• 1 main topic / objective.

Leverage existing brand partnerships or help us create new relationships for content co-marketing between your company and other organizations

Identify external organizations with highest industry and audience overlap as well as most potential value for your brand

Design co-marketing campaigns with content that’s created in collaboration between your brand and relevant external partners

Partnerships could include any of the following:

• Coordinated guest posts

• Social media takeovers

• Co-hosted online or live events

• Mutual video, report, or other content creation

• Collaborative content promotion.

1 content piece a month (3x) of 3,000 - 5,000 words

• Full content production process - content briefs, interview notes, outlines, drafts, editing

• Up to 3 rounds of revisions (2 substantive rounds of revisions and 1 proofreading revision)

SEO research + implementation

2x 60-min interview calls with internal subject matter experts

Results & performance tracking (Google Analytics 4, Google Search Console, Microsoft Clarity, etc.)

Recommendations for future content topics or other marketing initiatives.