Your Menu - Marketing Sampler

Get a quick taste for our expertise with low risk. In this small but mighty package, you'll get Kalyna's world-class services combined with reduced risk of a short test project. While we will host you with the same dedication as in any other package, our time together will be limited in scope and ambition.

Service Details

Price: $

Project Duration: 1 month

Payment Options: upfront

Step 2. Select Your Meals

Select any two options to try out in a test engagement.

Pricing available upon request.

    • Craft 1 long-form content piece of 3,000 - 5,000 words

    • 30-min interview call with internal subject matter experts

    • Supplement with quantitative data & original insights from sources like:

      • Your product or internal data

      • Recent academic publications

      • Recent industry reports

      • Community & social media posts in your niche / industry

    • Results & performance tracking (Google Analytics 4, Google Search Console, Microsoft Clarity, etc.)

    • Full content production process - content briefs, interview notes, outlines, drafts, editing

    • Up to 2 rounds of revisions (1 substantive and 1 proofreading revision)

    • Includes basic graphics creation or recommendations for designers.

    • Craft up to 8 social posts (depending on length) to publish across LinkedIn, Threads, and Mastodon

    • 30-min interview call with internal subject matter experts

    • Expand on your mission, values, vision, core competencies, or main content pillars

    • Produced using the zero-click framework (from Amanda Natividad)

    • Up to 2 rounds of revisions (1 substantive and 1 proofreading revision)

    • Includes basic graphics creation or recommendations for designers.

    • Map out audience personas across 3 audience types:

      • Buyer Persona (ideal customer or lead)

      • Amplifier Persona (someone who could share your content with their audience)

      • Attention Persona (those who could influence purchase decisions but aren’t target customers)

    • For each persona, produce an actionable report including:

      • Motivations

      • Who they are trying to influence and why

      • Topics of interest

      • Sources of influence

    • Sources of influence analysis (where they spend time and who they trust) across:

      • Social accounts

      • Websites

      • Podcasts

      • YouTube Channels

      • Reddit

      • Press Outlets

      • Newsletters

      • Communities (Slack, Discord, etc.)

      • Events.

    • Marketing channel and topic pillar recommendations based on audience profile.

    • Distribute your content and get your experts quoted in press or other digital channels with a short earned media campaign

    • We can handle planning, strategy, outreach, and relationship management

    • Campaign will be limited to:

      • 1 marketing channel (examples include traditional media, podcasts, events, newsletters, industry influencers, etc.)

      • 1 month campaign length

      • 1 main topic / objective.

Step 3. Determine your project KPIs

Leading Indicators

Metrics that show quick results and can predict future performance.

Examples include:

  • # of created content pieces

  • Internal stakeholder buy-in and qualitative feedback

  • Website:

    • Traffic (per published piece and monthly)

    • Views per user

    • Avg. engagement time

    • Traffic sources

  • Clicks to sales pages

Lagging Indicators

Metrics that show long-term impact and connect marketing to business and revenue outcomes.

Examples include:

  • Annual revenue

  • Referral and social traffic

  • Qualitative reader feedback

  • Social media engagement

  • SERP rankings

    • Average positions

    • Search impressions

    • Search clicks

  • Product trial sign-ups

  • Sales calls booked

  • # of lead magnet downloads.

Step 4. Book a Call

Armed with your preferred menu, meal options, and KPIs - you’re ready to talk to our team!
We’ll be waiting for you.

Book Your Call