B2BSMX: Attendee Resource Packet
Thank you for coming to see my session at the B2B Sales and Marketing Exchange!
On this page you can find copies of the slides and graphics that I showed during the presentation, as well as links to content, companies, and people that I referenced during my talk.
Talk Resources
Talk Recording (with Closed Captions!)
Listen to this talk from Mariya Delano of Kalyna Marketing as she uncovers the best ways to:
- Create emotionally resonant content to attract and find your biggest fans
- Engage with your biggest fans by providing them with acknowledgment, recognition and sharing their work
- Provide your biggest fans with the resources and structure to talk about your product and why they love it.
Slides
Graphics
Fan-Driven Marketing Flywheel
Fan Engagement Matrix
References & Further Reading
SparkToro
“Why Love IS Good Business” the story behind my SparkToro guides on my newsletter (ADMD)
Rand Fishkin’s (SparkToro’s CEO) most recent LinkedIn post about my guides
Rand Fishkin on a podcast praising the marketing impact from my guides
Bonus: My impersonation of Rand Fishkin and his famous whiteboard videos
SparkToro’s Office Hours (online webinars)
Other B2B Examples
Christina Garnett’s interview on Jason Bradwell’s podcast “B2B Better”
“What it Takes to Turn Customers into Raving Fans” by Christina Garnett from HubSpot
“What is Love?” by Christina Garnett from HubSpot
Thomas Frank’s website (Notion templates, guides, videos)
Insider article about Thomas Frank’s Notion business
Lenny’s Newsletter - “How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)”
My Other Work & Related Appearances
“Why Marketers Are Afraid of Kindness” on my newsletter (ADMD)
“Marketing at the End of the World” on my newsletter (ADMD)
"Mariya Delano on the Future of the Internet" on The Long Game podcast
“Is "Audience Research" a Niche Marketing Activity?” - video
“Earning Content Distribution Opportunities Through Relationship Building” - webinar recording.
Background & Marketing Analysis
“Exploring the Psychology of Brand Love” with Dr. Aaron Ahuvia
“The Things We Love: How Our Passions Connect Us and Make Us Who We Are” by Dr Aaron Ahuvia
“Creating Superfans: How To Turn Your Customers Into Lifelong Advocates” by Brittany Hodak
Damon Centola’s book “Change: How to Make Big Things Happen”
Damon Centola’s paper “Influencers, Backfire Effects and the Power of the Periphery”
An article about Maneskin, the Italian rock band
An explainer on Beatlemania
Blog post by Beam Content - “5 Things Pop Stars Can Teach Us About Content Marketing”