Customer-Centricity Workshop:
New York City
Wall Street, New York, NY
Thursday, September 25, 3 - 6 pm.
Center Your Customers for Better Marketing ROI
Delight your customers and turn them into fans, driving stronger business outcomes.
Where do you stand in your customer-centricity journey?
How do you benchmark against your peers?
What does “great” look like for B2B marketing in 2025?
How do you turn your organization into true thought leaders?
Meet the 9 C’s
Answer 9 questions to prioritize your customers and their needs in a sustainable and strategic way.
Original framework by Gain Relationship, courtesy of Sophia Agustina and Margaret Safford.Context: Tailoring messaging based on market-specific and cultural insights.
Content: Designing compelling storytelling that resonates globally and locally.
Campaigns: Orchestrating audience-first activations that drive engagement.
Channels: Optimizing multi-channel platforms for seamless customer interactions.
Conversion: Deploying data-driven strategies to drive stronger ROI.
Company: Embedding customer-centric values into the organizational DNA.
Competitor: Establishing standout strategies for loyalty and retention.
Collaboration: Breaking silos to foster cross-functional alignment.
Customer: Refining experiences tailored to your target audience.
Turn Customers Into Fans with Fan-Driven Marketing
Turn customer advocacy into a flywheel, driving momentum across all of your marketing channels.
Original framework by Kalyna Marketing. Make compelling content that’s targeted to your audience’s real pain points and distribute it via some mix of SEO, social, email or paid channels.
Once people begin looking at your content, locate your vocal fans. By definition, they’re easy to find – you simply need to start paying attention.
Now that you know who likes your brand, interact with your fans. Make them feel seen, heard and cared about. Open up those channels of communication.
Take your communications further, and thank your fans by helping them too. Promote your vocal fans using your existing platforms and channels.
Once you’ve been communicating with fans for some time, they’ll begin giving you feedback. Listen to them, and incorporate some of their thoughts into your new content.
Ready to implement these frameworks for YOUR organization?
Panel Speakers
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Karen Feldman
SVP, Chief Marketing Officer at Iron Mountain
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Chris Bontempo
Chief Marketing Officer at Johnson Controls
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Kathleen Joyce
Senior Manager, Marketing Strategy-Tech Leader at Deloitte
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Debbie Kestin Schildkraut
Vice President, B2B Marketing at Association of National Advertisers (ANA)
Agenda
3:00 PM – Welcome & Refreshments
3:20 – 3:45 PM – Overview of the 9 Cs Framework – Brand to Fan Experience
3:45 – 4:15 PM – Customer-Centricity Insights Panel
4:15 – 5:15 PM – Breakout Roundtables & Action Planning
5:15 – 6:30 PM – Networking Happy Hour, Cheers with Your Peers 🥂
Secure Your Spot
Note: all registrations are subject to manual approval to ensure the best experience for all of our attendees. Registering your interest does not guarantee admission.
