Jeffrey Lupo 3/26/24 Jeffrey Lupo 3/26/24

Belkins Case Study: How We Produce Content that Consistently Ranks and Converts

Here’s the story of how Kalyna Marketing (Kalyna) met Belkins, and the writing process we now use for all the content we produce for them.

Jeffrey Lupo 7/10/23 Jeffrey Lupo 7/10/23

Unleash the Power of LinkedIn: Our Strategy and Why It Works

Engagement on LinkedIn means people feel like your posts are speaking to them. It means the conversation has started. And when LinkedIn's algorithm takes notice of that engagement, it amplifies your message.

Mariya Delano 4/6/23 Mariya Delano 4/6/23

Guide to SparkToro Part 3: Why SparkToro Requires A Different Marketing Approach

SparkToro is one of the only marketing tools that can help you figure out both strategy and tactics. So to get value from SparkToro’s audience research data, think about marketing like a cook: each data point is like a different ingredient within your kitchen and you are the chef cooking a delicious meal.

Mariya Delano 3/6/23 Mariya Delano 3/6/23

What IS “Quality Content”? Dispelling Content Marketing Myths

Marketers are only hyped about generative AI tools like ChatGPT because most of us haven’t been trained to understand what “quality” actually means in regards to content.

Mariya Delano 2/21/23 Mariya Delano 2/21/23

Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI

AI writing tools like ChatGPT and Bing AI cannot handle most content marketing tasks because the technology these tools are built on fails to create new ideas, understand meaning, or distinguish fact from fiction.