Our Blog: Content Marketing Insights & Guides
Discover our approach to marketing strategy and execution by learning from our team members and featured guest writers across different corners of the marketing world.
Latest Posts
SparkToro Case Study: Increasing Product Usage and Educating Customers through Fan-Driven Content
SparkToro saw a significant lift in product awareness, usage, and qualified traffic thanks to content created by a fan who was not affiliated with the company.
Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects
As a content marketer, I use SparkToro for most of my client work. This post will show you how I use SparkToro when working with clients on content marketing projects, including some of my personal preferences.
Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data
You may have heard of this “SparkToro” tool from somebody, or you’ve already tried and quickly abandoned the software because you couldn’t figure out how it fits in your own work. Let’s go over a variety of use cases to show you, how SparkToro can benefit you in your work.
Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features
This is half-documentation, half-guide on all of SparkToro’s features and options. I’ve added screenshots of all the main interface options and explanations of what everything does. You’ll also find some of my personal notes & remarks based on common pitfalls I’ve noticed during my demos.
Please Don’t Clearscope Me – I Want to Write Something New
It’s not the writer’s fault your content sucks.
When you give your writer a brief, a Clearscope report, and a deadline and then leave them to fend for themselves… you’re setting them up for failure.