Our Blog: Content Marketing Insights & Guides
Discover our approach to marketing strategy and execution by learning from our team members and featured guest writers across different corners of the marketing world.
Latest Posts
Guide to SparkToro Part 3: Why SparkToro Requires A Different Marketing Approach
SparkToro is one of the only marketing tools that can help you figure out both strategy and tactics. So to get value from SparkToro’s audience research data, think about marketing like a cook: each data point is like a different ingredient within your kitchen and you are the chef cooking a delicious meal.
What IS “Quality Content”? Dispelling Content Marketing Myths
Marketers are only hyped about generative AI tools like ChatGPT because most of us haven’t been trained to understand what “quality” actually means in regards to content.
Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI
AI writing tools like ChatGPT and Bing AI cannot handle most content marketing tasks because the technology these tools are built on fails to create new ideas, understand meaning, or distinguish fact from fiction.
Please Don’t Clearscope Me – I Want to Write Something New
It’s not the writer’s fault your content sucks.
When you give your writer a brief, a Clearscope report, and a deadline and then leave them to fend for themselves… you’re setting them up for failure.