Our Blog: Content Marketing Insights & Guides
Discover our approach to marketing strategy and execution by learning from our team members and featured guest writers across different corners of the marketing world.
Latest Posts
Guide to SparkToro Part 2: Marketing, PR, and Personal Use Cases for SparkToro’s Data
You may have heard of this “SparkToro” tool from somebody, or you’ve already tried and quickly abandoned the software because you couldn’t figure out how it fits in your own work. Let’s go over a variety of use cases to show you, how SparkToro can benefit you in your work.
How to Pitch Your Ideas and Win Over Decision Makers
Maybe it’s not your ideas that are being rejected. Perhaps it’s your pitch. To win over decision makers — and increase your professional value — you have to learn how to effectively pitch your ideas.
How to Write Up an Interview: Best Practices for Crafting a Great Story
It’s likely that you or your team have also struggled with writing: most professionals weren’t taught how to write in the context of their career, so communicating facts and ideas in writing can be a daunting task.
How I Prepare for Interviews After 20+ Years In Journalism
How do you persuade sources to reveal themselves? Great writers know how to interview. And they know that an effective interview begins long before the conversation even starts.