Our Blog: Content Marketing Insights & Guides
Discover our approach to marketing strategy and execution by learning from our team members and featured guest writers across different corners of the marketing world.
Latest Posts
How to Pitch Your Ideas and Win Over Decision Makers
Maybe it’s not your ideas that are being rejected. Perhaps it’s your pitch. To win over decision makers — and increase your professional value — you have to learn how to effectively pitch your ideas.
How to Write Up an Interview: Best Practices for Crafting a Great Story
It’s likely that you or your team have also struggled with writing: most professionals weren’t taught how to write in the context of their career, so communicating facts and ideas in writing can be a daunting task.
How to Get Answers: Steal This Journalist’s Strategy for Better Interviews
Here’s the bad news: most marketers don’t know how to interview. A bad interview is a waste of everyone’s time. Do you really want your source wondering: “Why did I agree to this in the first place?”.
How I Prepare for Interviews After 20+ Years In Journalism
How do you persuade sources to reveal themselves? Great writers know how to interview. And they know that an effective interview begins long before the conversation even starts.