Our Blog: Content Marketing Insights & Guides
Discover our approach to marketing strategy and execution by learning from our team members and featured guest writers across different corners of the marketing world.
Latest Posts
Guide to SparkToro Part 0: Introduction and a Love Letter
A series of guides on what SparkToro is, how we use it, and why we think it’s different to many other marketing tools that you may be more familiar with.
Guide to SparkToro Part 1: How I Use SparkToro for Content Marketing Projects
As a content marketer, I use SparkToro for most of my client work. This post will show you how I use SparkToro when working with clients on content marketing projects, including some of my personal preferences.
Guide to SparkToro Part 4: What The Heck Is All This Stuff? A Reference of SparkToro’s Features
This is half-documentation, half-guide on all of SparkToro’s features and options. I’ve added screenshots of all the main interface options and explanations of what everything does. You’ll also find some of my personal notes & remarks based on common pitfalls I’ve noticed during my demos.
Why Our Content Marketing Agency Won’t Adopt ChatGPT or Bing AI
AI writing tools like ChatGPT and Bing AI cannot handle most content marketing tasks because the technology these tools are built on fails to create new ideas, understand meaning, or distinguish fact from fiction.
Please Don’t Clearscope Me – I Want to Write Something New
It’s not the writer’s fault your content sucks.
When you give your writer a brief, a Clearscope report, and a deadline and then leave them to fend for themselves… you’re setting them up for failure.